Brand Anthem Video
For Dollar Tree, a Recruitics client, I wrote the employer brand theme and EVP anthem. At the client's request, I was also honored to be the voice for this video.
Watch VideoJoel Valentincic Copywriter & Communications Specialist
Engaging, informing and inspiring talent by bringing brand stories to life. Expert in employer branding, recruitment marketing and internal communications. Experienced copywriter, collaborator and copy manager.
Creative Writer & Strategist
With decades of experience spanning agency leadership to television scriptwriting, I specialize in crafting narratives that connect.
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Employer Branding
Building compelling workplace narratives to attract, engage, and retain top-tier industry talent.
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Recruitment Marketing
Strategic campaigns designed to elevate employer visibility and connect with the right candidates.
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Scriptwriting
Engaging, structured storytelling tailored for television, video production, and multimedia formats.
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Content Writing
High-quality, audience-centric copy that drives meaningful engagement and establishes brand authority.
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Storytelling
Transforming complex concepts and data into relatable, human-centric narratives that resonate.
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Brand Strategy
Defining core identity, unique voice, and market positioning to ensure long-term differentiation.
Employer Branding & Talent Communications
My projects have included employee value propositions, brand anthems, messaging architectures and employee generated content management
Employer Branding
Our team partnered with Dunkin' to create an employer brand campaign that aligned with consumer marketing. In 2024, Dunkin' was recognized with a Rally Recruitment Award for this work.
View Dunkin' Brand Campaign
Employer Branding
At JWT Inside, we helped T-Mobile transform their Talent Management practices. We developed a campaign to support consumer marketing efforts and align with the company's new vision.
View T-Mobile Campaign
Employee Content Playbook
Employee-generated content (EGC) is what can truly bring an employer brand to life. At Recruitics, our team created an EGC playbook to inspire, educate and guide employees of Sport Clips.
View Sport Clips EGC Playbook
Campus Recruitment Brochure
Hulu was a JWT client before they were acquired by Disney. Their Santa Monica office was near ours. One day at lunch I saw a "Hulugan" wearing a T-shirt with a line I had written. It was a nice feeling.
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Company Manifesto
At JWT Inside, I wrote the company manifesto for PacificLife. It was used as the script for a video, and incorporated into a Mission, Vision and Values book, which was distributed to all employees.
View the PacificLife Book
Marketing Content Writing
As a content writer at The Hire Talent (Discovered.ai), I wrote long-form content pieces and press releases to support the company's marketing of its Discovered SaaS Hiring Platform.
View Blog SampleVideo & TV Projects
My video projects have included employer brand videos, recruitment videos, internal communications videos and agency marketing videos.
Internal & External Video
At JWT Inside, the internal video we produced for City of Hope, the cancer research and treatment hospital, was used externally to recruit talent.
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Talent Brand Video
We produced a number of videos for T-Mobile using employee generated content (EGC) and interviews to build on the "Be Magenta" employer brand.
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Healthcare Recruitment Video
One of my most gratifying projects was a long-form video for this healthcare client in Alaska. I wrote the script, did the interviews and supervised the edit.
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TV Comedy Writing
For 4 seasons, my writing partner and I pitched story ideas to "Married...With Children." We wrote several episodes, including one that starred Bill Maher.
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Agency Marketing Video
At Bernard Hodes Group, in addition to client work, I supported marketing efforts. In this video I'm also showcasing one of my side talents...balloon animals.
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Experience & Leadership
A proven track record of creative excellence from Fortune 500 campaigns to hit television shows.
Recruitics
Sr. Copywriter
JWT INSIDE
Sr. Copywriter
Bernard Hodes Group
Creative Director
Sony Pictures Entertainment
Co-writer, 'Married...With Children'
TV & Video Projects
Discover how we've helped brands transform their digital presence with conversion-focused design and seamless user experiences.
"We Care" Video
A complete UX/UI overhaul for a leading retail brand, resulting in a 35% increase in mobile conversion rates and streamlined checkout process.
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Recruitment Video
I wrote the script, conducted interviews and supervised post-production for a video that was recognized for creative excellence.
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TV Comedy Writing
My writing partner and I contributed story ideas and wrote scripts for two episodes of the sitcom "Married...With Children."
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Sustainable Brand Identity
Developed a modern, cohesive visual identity and digital presence for an innovative clean energy startup entering the global market.
View Case Study
Healthcare Patient Portal
Built an accessible, HIPAA-compliant web portal that empowers patients to manage appointments, records, and communicate with providers.
View Case Study
Real Estate Listing Platform
Designed a high-performance property search platform featuring advanced filtering, interactive maps, and immersive virtual tours.
View Case StudyIndustry Recognition
Award-winning creative campaigns that deliver measurable results and inspire audiences.
2015 & 2014
Telly Awards
Online Video/Employee Communications for T-Mobile and City of Hope
2005
Creative Excellence Awards
Grand Prize for Yukon-Kuskokwim Health Corporation
Let's Work Together
I'm ready to help you achieve your copy and communications objectives. Let's connect and build something great together.
Contact Info
714-615-7857